5 easy steps to create a friendly website for both customers and search engines
One of the leading firms often cause error in the case of SEO is place at the expense of their customers. Have you ever walked into a website while researching a product or service, only to be confronted with a lot of content in a poorly designed website ? This is likely to result not only frustrating experience, but also leaving the hotel , and a lost sale for that business.
Step 1: Understand your customer :
This seems obvious, but business owners tend to design websites that are attractive to them , instead of finding out what is appealing to your customers. The way you perceive your products and services can be very different from the way customers perceive them.
If you do not already know, find out what your current buy from you instead of your competitors' customers, and making this difference clearly in your website.
Transmit this value proposition to potential customers coming so fast on your website to come to help them decide whether to stay on your site and do business with you .
Step 2: Do not try to create a work of art :
Websites do not have to be beautiful. They just need to be useful and of interest to your target audience.
Is not to say that your website should not be attractive . But unless you are selling art, there needs to be a work of art . Instead, focus your energy on building a look that attracted customers , emphasize the credibility and improving their brand .
Several aesthetic appeal to different audiences. That is , if your target audience is women aged 18 to 28 , colors , fonts and images you choose to incorporate into your site must be very different than if you are targeting men aged 45 and 55.
Also stress the credibility and enhance your brand through the use of a professional design. A website that looks cheap can undermine the credibility of the company and to the detriment of its brand.
Step 3 : Create purposeful , well-written content :
The objective of the contents of your website should be to inform your readers , instead of appealing to the search engines . Your content needs to be well written , concise and helpful . Meager grammar , excessive verbiage and you have obtained a clear focus will the readers, and life lead to loss of customers.
Each page of your site identified , ask yourself the following questions
1. What is the scope of this page?
2. Do my customers find this information helpful?
3. For the impression I want to make the person reading it ?
4. What action I want the reader to take ?
Step 4: Provide Easy -to- Use Navigation :
Easy to use navigation is the key to enable its customers to quickly and easily find what they are looking for on your site. Integrating navigation in both the header and footer , so customers have easy access to it, regardless of their location on the page . If your site has lots of pages, the ability to include a drop down menu for easy access to deep pages on your site.
Also, consider adding a side menu for an alternative way to access the deep pages of your website. This type of e-commerce sites often list the types of products in the top navigation and the list of types of marks in the menu on the sidebar, or vice versa. This gives the customer the option to search by product type or trademark rather than forcing them to look for one or the other.
Step 5: Measure and Improve :
When all these elements are in place to measure performance by identifying key results indicators ( KPIs ) . Of course, you want to control your positioning in the search engines , but an understanding of how the ranking contributing to increased quality traffic and conversions is essential.
That is , if you own an ecommerce store , key performance indicators ( KPI ) should include purchases and the price of their abandoned cart . If you own a brick and mortar , the key performance may include Contact form submissions , phone calls and percentage of form submissions and phone calls that result in sales calls.
To use the monitoring software like Google Analytics and know where your customers are coming , and are taking measures that result in conversions, and those who do not. You can use these data to continuously improve both your site and your SEO strategy .
conclusion :
Following these five steps to create a website that your customers and search engines will love. That not only improve your rankings , but also baseline .
One of the leading firms often cause error in the case of SEO is place at the expense of their customers. Have you ever walked into a website while researching a product or service, only to be confronted with a lot of content in a poorly designed website ? This is likely to result not only frustrating experience, but also leaving the hotel , and a lost sale for that business.
Step 1: Understand your customer :
This seems obvious, but business owners tend to design websites that are attractive to them , instead of finding out what is appealing to your customers. The way you perceive your products and services can be very different from the way customers perceive them.
If you do not already know, find out what your current buy from you instead of your competitors' customers, and making this difference clearly in your website.
Transmit this value proposition to potential customers coming so fast on your website to come to help them decide whether to stay on your site and do business with you .
Step 2: Do not try to create a work of art :
Websites do not have to be beautiful. They just need to be useful and of interest to your target audience.
Is not to say that your website should not be attractive . But unless you are selling art, there needs to be a work of art . Instead, focus your energy on building a look that attracted customers , emphasize the credibility and improving their brand .
Several aesthetic appeal to different audiences. That is , if your target audience is women aged 18 to 28 , colors , fonts and images you choose to incorporate into your site must be very different than if you are targeting men aged 45 and 55.
Also stress the credibility and enhance your brand through the use of a professional design. A website that looks cheap can undermine the credibility of the company and to the detriment of its brand.
Step 3 : Create purposeful , well-written content :
The objective of the contents of your website should be to inform your readers , instead of appealing to the search engines . Your content needs to be well written , concise and helpful . Meager grammar , excessive verbiage and you have obtained a clear focus will the readers, and life lead to loss of customers.
Each page of your site identified , ask yourself the following questions
1. What is the scope of this page?
2. Do my customers find this information helpful?
3. For the impression I want to make the person reading it ?
4. What action I want the reader to take ?
Step 4: Provide Easy -to- Use Navigation :
Easy to use navigation is the key to enable its customers to quickly and easily find what they are looking for on your site. Integrating navigation in both the header and footer , so customers have easy access to it, regardless of their location on the page . If your site has lots of pages, the ability to include a drop down menu for easy access to deep pages on your site.
Also, consider adding a side menu for an alternative way to access the deep pages of your website. This type of e-commerce sites often list the types of products in the top navigation and the list of types of marks in the menu on the sidebar, or vice versa. This gives the customer the option to search by product type or trademark rather than forcing them to look for one or the other.
Step 5: Measure and Improve :
When all these elements are in place to measure performance by identifying key results indicators ( KPIs ) . Of course, you want to control your positioning in the search engines , but an understanding of how the ranking contributing to increased quality traffic and conversions is essential.
That is , if you own an ecommerce store , key performance indicators ( KPI ) should include purchases and the price of their abandoned cart . If you own a brick and mortar , the key performance may include Contact form submissions , phone calls and percentage of form submissions and phone calls that result in sales calls.
To use the monitoring software like Google Analytics and know where your customers are coming , and are taking measures that result in conversions, and those who do not. You can use these data to continuously improve both your site and your SEO strategy .
conclusion :
Following these five steps to create a website that your customers and search engines will love. That not only improve your rankings , but also baseline .
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