Top 5 SEO Tactics for 2014
According to the Chinese calendar, 2013 was the year of the snake , however , in the industry of search engine marketing is considered the year of the hummingbird. It was a year full of changes , some were good and some bad , but all of them are part of the ever-changing landscape of SEO. Remains to be seen what the year 2014 is called , but let's call it the year of the brand at the moment.
Here are 5 SEO trends that play an important role in their success in 2014 :
1. Focus on ideas, not on keywords.
Google has made it clear with their transition to fully encrypt data keywords that users want websites to stop focusing on the terms that users are looking for. Instead, try to understand the intention behind the search and deliver exclusive content that satisfies the need of the consumer.
2. Transition to entities instead of web sites.
In the continuing effort to make interactions more intuitive online , Google has begun to attribute authority to websites on topics that are considered to be experts . They are training consumers to view websites not like billboards, but as a representative of the brand, an entity. This is good for brands. It gives personality and an emotional connection. With compelling content and technical knowledge of structured data , any brand can become a thought leader in the eyes of Google in 2014.
3. Create relationships instead of transactions .
The most successful online brands have embraced the concept that the relationship between the consumer and the brand is no longer a one-way street . Instead , consumers in this age want to be friends with their brands , which means an increase in returning visitors and time on site . For example , Chobani is no longer just a brand of Greek yogurt - but are the encouraging friend help you eat better. For example , take this tweet :
4. Understand that social signals of a successful brand online.
It is no longer acceptable to have only one account of the brand in various social media platforms . In the minds of consumers of these accounts are the same representation of the mark - as if they were interacting with another human being . Search engines company profiles regarding the same way too . Social media accounts portray the personality of a brand and if the content is boring or interaction , they assume the brand is also boring. In contrast, the same amount of thought that goes into the brand image of the company should be on creating content for social media , so it represents an integrated social strategy that is continuously dedicated to the consumer.
5. Structure your data.
Improve SEO success of a website is by enriching the data using schema.org marks . These annotations are an easy way to identify data relevant for search engines. For example , the author mentioned above is implemented through a markup, which allows Google to designate the charge of belonging to the web page , no matter if someone else Reposts it. However, this is only the beginning , as we are always adding new categories, including product reviews, or recipes, all of which can dramatically increase click through rates .
According to the Chinese calendar, 2013 was the year of the snake , however , in the industry of search engine marketing is considered the year of the hummingbird. It was a year full of changes , some were good and some bad , but all of them are part of the ever-changing landscape of SEO. Remains to be seen what the year 2014 is called , but let's call it the year of the brand at the moment.
Here are 5 SEO trends that play an important role in their success in 2014 :
1. Focus on ideas, not on keywords.
Google has made it clear with their transition to fully encrypt data keywords that users want websites to stop focusing on the terms that users are looking for. Instead, try to understand the intention behind the search and deliver exclusive content that satisfies the need of the consumer.
2. Transition to entities instead of web sites.
In the continuing effort to make interactions more intuitive online , Google has begun to attribute authority to websites on topics that are considered to be experts . They are training consumers to view websites not like billboards, but as a representative of the brand, an entity. This is good for brands. It gives personality and an emotional connection. With compelling content and technical knowledge of structured data , any brand can become a thought leader in the eyes of Google in 2014.
3. Create relationships instead of transactions .
The most successful online brands have embraced the concept that the relationship between the consumer and the brand is no longer a one-way street . Instead , consumers in this age want to be friends with their brands , which means an increase in returning visitors and time on site . For example , Chobani is no longer just a brand of Greek yogurt - but are the encouraging friend help you eat better. For example , take this tweet :
4. Understand that social signals of a successful brand online.
It is no longer acceptable to have only one account of the brand in various social media platforms . In the minds of consumers of these accounts are the same representation of the mark - as if they were interacting with another human being . Search engines company profiles regarding the same way too . Social media accounts portray the personality of a brand and if the content is boring or interaction , they assume the brand is also boring. In contrast, the same amount of thought that goes into the brand image of the company should be on creating content for social media , so it represents an integrated social strategy that is continuously dedicated to the consumer.
5. Structure your data.
Improve SEO success of a website is by enriching the data using schema.org marks . These annotations are an easy way to identify data relevant for search engines. For example , the author mentioned above is implemented through a markup, which allows Google to designate the charge of belonging to the web page , no matter if someone else Reposts it. However, this is only the beginning , as we are always adding new categories, including product reviews, or recipes, all of which can dramatically increase click through rates .
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