White hat SEO vs. black hat SEO
White Hat SEO uses techniques that are acceptable to Google and other search engines, while using black hat SEO techniques that are against the terms of service published by Google and other major search engines.
If you employ an SEO company that uses black hat techniques that you may find that instead of being easy to find, your website may disappear from the search engines together as search engines like Google, will penalize sites web using techniques considered attempts to spam their listings.
There are numerous examples of companies that have been delisted by Google or have had the results of the search engines by moving the page compared with its competitors. Even big name companies like BMW have had their details completely removed from Google when Google disapproved techniques are used.
White Hat SEO uses techniques that are acceptable to Google and other search engines, while using black hat SEO techniques that are against the terms of service published by Google and other major search engines.
If you employ an SEO company that uses black hat techniques that you may find that instead of being easy to find, your website may disappear from the search engines together as search engines like Google, will penalize sites web using techniques considered attempts to spam their listings.
There are numerous examples of companies that have been delisted by Google or have had the results of the search engines by moving the page compared with its competitors. Even big name companies like BMW have had their details completely removed from Google when Google disapproved techniques are used.
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