SEO-off pageQuality back links


A very important factor in your SEO efforts is to ensure as many back links as possible to your website. Ideally these back links must be one way links from other websites to your website.

Reciprocal links are where you share links with other websites that link to your website in exchange for a link from your website to your web page. Reciprocal links are less valuable than one way links.

Even more important than the number of links, the quality of links from other websites to your website. A link from a website with a high PageRank is much more valuable than many links from websites with a PageRank of one or two.

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